COCO – Case Study


Supporting COCO Charity

COCO is an international children’s charity based in Newcastle, they do amazing work with communities in remote regions overseas to alleviate the poverty preventing children’s education.

Projects
We were asked by COCO last year to help them bring their Schools for Life initiative to life. Lucy had the vision but needed assistance developing an Animation (of what was going to be a PowerPoint presentation). COCO’s ‘Schools for life’ projects make a dramatic difference to remote villages and Lucy required content far more engaging than just ‘slides’ to generate interest in the charity project.

COCO knew how they wanted the Schools for Life animation (click to view) to look and feel like, so we worked alongside their team, developing and bringing this vision to life. The style matches their existing brand design and tells a simple but emotive message about how the initiative will deliver huge benefits to communities.

Results
Following the completion of the video, we provided COCO with Video Marketing knowledge, arming them with the skills they require to take this campaign forward. Lucy and her team have been ‘working the content’ hard on social networks, via their website and within presentations, including the launch. Professional Video Hosting ensures that their message plays seamlessly across all platforms and devices. We can also keep track of audience numbers and apply hyperlinks to their Animation, leading to donor pages.

COCO’s Animation can also be viewed on their website. We wish Lucy and the team all the best and know they’ll succeed with this wonderful initiative.