MyBody Studios – Case Study


Supporting MyBody Studios

We’ve supported Emma Newham Fitness since 2003 when they released their first Pilates DVD. Since then Emma, Founder and Director of MyBody Studios, has commissioned us to deliver countless more professional videos, promoting her range of online Pilates, Yoga and Barre Concept products and classes.

Projects
To firmly establish her as one of the leading Pilates companies in the UK, we produced a promotional website video which would be used to drive the Barre Concept brand. To help reach additional online audiences we also produced a video webpage which Emma was able to use within her email marketing campaigns.

Emma wanted to reach a global audience and asked us to help her optimise and market a very simple workout routine. Now, with over 1,000,000 views, Emma’s video is the highest ranking Pilates clip on YouTube. As a competition entry (and shot to look home-made), this single video has attracted many new global customers, sold countless DVDs and other online products.

Recognising the efficacy of video as a training tool, Emma has replaced her traditional paper-based training manual with video, enabling her to instruct and qualify Pilates trainers around the world.

Results
Putting professional video firmly at the heart of her marketing campaign, Emma has developed her own YouTube channel and regularly distributes our videos across her Facebook page. Driving content effectively across all available channels is very important. Emma clearly demonstrates the success that a well-considered Video marketing strategy can offer.

It’s always great fun working with Emma and her team; we’re looking forward to hearing what the next idea is going to be!