Supporting The Rural Growth Network
The Rural Growth Network has specific funding and expertise available for businesses located in rural locations, to help generate rural economic growth. After the success of our NBSL project, the Rural Growth Network team asked if we could help them to better connect with online audiences, explaining their products and services.
RGN faced a couple of key challenges, the first was the sheer scale of support they offer businesses, in often challenged and isolated locations. The second was that the very nature of their audiences mean that they aren’t clustered like city dwellers and are often harder to reach. We worked closely with Andy Dean to develop a range of video assets including case studies from both service users and providers, an online ad which quickly joined up the key service messages and an animated infographic to present some key statistics around the successes of the RGN service.
RGN’s content has been hugely successful and is accessible through many rural growth networks including DEFRA and the CLA. The full Rural Growth Network Ad can be viewed here and more about Rural Growth Network can be viewed on their website.