Supporting Special iApps
Special iApps is a non-profit social enterprise, founded in 2011 by Beverley and Colin Dean. The idea arose when they both couldn’t find any educational apps or games suitable for their youngest son William, who has Down syndrome. Finding that most apps had busy backgrounds, were difficult to manage with limited motor skills and not easily personalised, they set about creating their own!
Since then, the team and a number of apps developed has grown. With the help of a large and far-reaching network of volunteers and organisations, Special iApps now supports children of all ages, with a variety of special needs and disabilities around the world.
Continuing to expand their reach, Beverley and Barbara, the team’s Head of Design and Photography, got in touch to develop a film that would bring together their different audiences and apps and tell the personal story behind Special iApps.
Together with the Special iApps team, we organised an event for the video production and invited along different families, organisations and professionals to provide case study interviews. Filming at the Pathways 4 All centre was perfect for this film. The children’s play areas worked well as colourful backdrops for each interview, and helped to keep the children happy as we filmed!
It was a joy to spend the day with such lovely children and their families. Their passion and enthusiasm for the Special iApps games and educational apps meant that each answer outshone our expectations and gave the post-production team more than enough to edit, we had content to spare.
Getting together a range of your target audience for ‘story-led’ pieces such as this film will always be really important. Identifying the different fragments within your audience before starting production is essential, as this should help to shape any film. You can watch the full Special iApps film here.
On completion of the film, we provided the team with deployment support to get the most out of their content across various online channels. As well as their website, Special iApps also launched the film on their Facebook, Vimeo and across the app stores.