Storm Fitness – Case Study


Supporting Storm Fitness

Storm Fitness is a personal training company based in Newcastle. The trainers at Storm Fitness are qualified in performance coaching and focus not only on providing excellent training and nutrition advice but on the process of change itself. Storm approached us, wishing to develop a Promotional Video which would help them increase enquiries, address the perception of their business, whilst profile the type of clientele who use their services.

Projects
We filmed a number of Storm’s customers and showcased the positive experiences and amazing results they have achieved by using the gym. The project was deployed across a number of different platforms, providing an engaging and consistent first contact point with their target audience and drive a number of their objectives.

As Spencer Davey said “I was always frustrated prior to have the video that through the questions coming from our website, people didn’t really understand what we do and why we are different to the average personal trainer centre.”

As well as from their website home page, Storm posted the video onto their Facebook, tagging it to the top so every visitor to the Facebook page saw it. They also used Facebook ads to amplify the video reach, targeting only a specific demographic located in and around Newcastle. This resulted in the Facebook post being viewed almost 30,000 times, over 2,000 video plays at a cost of just £58.54.

Storm fitness facebook video ad

Experiencing a dramatic increase in new members joining their gym, Storm asked us to create a similar video for ‘Storm Abroad‘, their overseas business. We have since developed content for Muscle and Fitness E-book marketing campaigns and look forward to supporting the Storm team on future initiatives.

Results
As Spencer said in the video above, “the results speak for themselves“. Storm Fitness gained 8 new regular customers in the first month of the campaign as a direct result of the video, delivering a return on investment on the video production costs almost immediately.

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