Blog


All the latest articles from our digital video blog.

Blog

The Future of Video Marketing


10 Video Marketing Trends Keeping ahead of Digital Trends can keep the savviest of us on our toes – and given the speed in which the landscape constantly evolves in the world of Video Marketing, you’d be forgiven for struggling to keep up. Technology is changing as fast as the platforms and digital channels that

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Our Favourite Campaigns of 2016


It’s official, 2017 is underway and at Three Motion we’re full steam ahead, creating and delivering even more exciting video and animation campaigns. However, before we get ahead of ourselves, we wanted to take a brief moment to celebrate the success of our partners in 2016. It’s almost impossible for us to pick our favourites,

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2016: A Year in (Video Marketing) Numbers


A Year of Social Video If you were distracted by social media in 2016, then brace yourself as things aren’t changing anytime soon. In fact, by 2020, it’s estimated there will be around 2.95 billion active social media users, with lives continually influenced by ‘digital’. As we tentatively enter 2017, we’re taking a moment to understand the significant

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What Makes the Perfect Christmas Campaign?


Top 5 Christmas Adverts 2016 Coming around faster than ever before, it’s the season to be frivolous – at least if you’re a major retailer or grocer it would seem. The stakes are high and so are the marketing budgets… This Christmas, UK companies will spend an estimated £5.6bn on advertising in the run-up – £300m

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How to Get Started with Video Production?


The stats speak for themselves, over 52% of SMEs are using video content within their digital marketing strategy. 2016 has seen an increase in the amount of social network platforms, each one vying for the title of ‘most popular video sharing website.’ While social media big players, Facebook, Twitter and Instagram, strive to evolve their

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Creating the Perfect Video Marketing Storm


The Art of Video Marketing – Part II In part I (Why Most YouTube Videos Suck) we looked at why the majority of YouTube videos fail to generate views; instead languishing with little or no interest. Thankfully YouTube is just one of a myriad of platforms and channels that are available to individuals, businesses and

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Shooting Clays for Medals & Shooting Video for Business


As the co-founder of Three Motion Media as well as a clay pigeon shooting instructor, I spend an awful lot of my business and pleasure time shooting; so it was great watching Ed Ling win his hard earned bronze, while trap shooting in Rio. Well done Ed, Steven and Tim who came in fourth place

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Brexit – Manufacturers move onto the front foot


If your business manufactures and exports to Europe, you are probably wondering what the impact of the decision to leave the EU and Brexit will be. You may be feeling the effects of your customers hesitating, or you may be holding back or slowing your own expansion plans as you see what happens next. Everyone

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Video Marketing Masterclass


After the success of our Newcastle event in July, Three Motion are delivering another free masterclass and this time we’re bringing the course to Sunderland. Over three hours we will work through: Why video marketing works How to develop and create successful campaigns Where and how to deploy your content Every organisation understands that video

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Why Most YouTube Videos Suck


The art of Video Marketing – Part 1 Unless you’ve been living under a rock for the last couple years, you’ll know that online video has literally exploded, giving birth to the industry of Video Marketing. The finger of blame can be pointed at a number of likely suspects; Facebook, YouTube, Google, faster mobile connections

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