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Blog

5 Biggest Mistakes Made By ‘In-House’ Video Creators


When video goes wrong The temptation to pick up a video camera and create killer content for your business or organisation is difficult to resist, after all, we capture content on our phones and smart devices all the time… and that looks okay, right? When is home-made video acceptable? There’s a huge difference between what

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Why effective ‘in-house’ Video Marketing can be difficult to achieve


Can marketers achieve successful Video Marketing ‘in-house’? A recent Video Marketing survey of over 50,000 US and international B2B marketers confirms both its effectiveness and how achieving professional results continues to evade ‘in-house’ content creators. The in-depth Ascend2 report sought to explore how businesses were using Video Marketing and how effective they found the medium. Most significantly, 87%

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A Warm Welcome To Our New Website


We’ve all been hard at work in the Three Motion office, putting together the finishing touches and preparing for the official launch of our new website. Now the moment is finally here! We’re proud to say that it’s crammed with all things video and animation; including handy tips, best practice, and examples of our previous work. To help

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Just how much video are we watching?


Video Statistics 2015 2015 is the year of video marketing… and if content is king, then video rules. With 100 Million of internet users watching online video every day, by 2017, video will account for 69% of all internet traffic. We share them on websites, social media, in emails, smart devices, QR codes and more.

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Measuring your Video Marketing Campaign


How to measure the success of your Video or Animation As with any marketing activity, it’s important to measure the results of your project. This allows you to understand what content ‘works’ and what platforms or channels are the most effective, helping you focus more time and attention in the right places. If using a

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The new home of video and animation production in Newcastle


As of early 2015, we’ve officially moved studios and found a new home at Hoults Yard. To celebrate the news, we created this short film, announcing the move and profiling the team that make up Three Motion. Whilst multi-purpose space will offer Production Training and Digital Marketing workshops, the new studio, based along the iconic

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Character Animation breathes life into brands


When Stagecoach approached us to help bring their beloved Megabus driver ‘Sid’ to life, we jumped at the chance. Megabus are synonymous among students, young and thrifty travelers, and whilst their infamous mascot is proudly adorned along the sides of their blue buses, there’s little we know about him. So our challenge; to bring Sid

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The YouTube Video Marketing myth


When one of our partners recently exceeded one million views on YouTube, we all celebrated and took a moment to enjoy the success of this video marketing campaign. For Emma Newham of My Body Studios, the only objective was to create content that would be entered into a global competition, ultimately contributing in some way

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The rise of Aerial Video


Aerial Video This is a view you don’t see everyday… It’s one we shot with drone camera for a recent project. The use of aerial video within projects are becoming ever more popular as they provide audiences with views that no other camera or technique is able to achieve. The BBC news broadcast a story

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Harnessing the power of the Testimonial Video


Word of mouth marketing is the original social media platform… or at least it should be. Good news travels fast, especially on social networks; the more positive the story, the more likely it’ll be shared. According to Nielsen, 92% of consumers believe recommendations from friends and family over all forms of advertising.  More recently, 64%

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