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Blog

How to Develop a Creative Brief


Developing a Creative Brief is a bit like throwing a perfectly aimed stone, right into the centre of a lake Video and Animation content is essential when bringing websites and social media to life, but how can you ensure that content representing your organisation delivers well above and beyond expectations. As you might expect from

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Blog

Video Marketing Trends 2016


Connect with your target audience this year This year is already really starting to hot up for the team here at Three Motion, and no doubt it’s the same for others working in the digital sector. Last year saw a dramatic increase in enquiries from small to medium size businesses, recognising the effectiveness (in both cost

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Kickstart Your Video Marketing Ideas


How to develop a winning video strategy The inbox is finally cleared, you have caught up on your must do admin and now it’s now time to consider how you intend to make real impact during 2016. The use of Video Marketing is growing rapidly, with 52% of businesses rating video as the type of content

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Demystifying Digital Video with Three Motion


Digital Video is the most effective online marketing tool, but for those who have never used it, it can be hard to know where to start. At Three Motion we run regular ‘Demystifying Digital Video’ interactive events, to explain and demonstrate the straightforward processes we use and recommend when producing high quality videos and deploying

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Detox your Video Marketing Strategy in 2016


Refresh Your Video Marketing Strategy Wow, 2015… Where did that just go? Undoubtedly you are already suffering from ‘content fatigue,’ that feeling of being bombarded by welldoers professing to make you slimmer, wealthier, less-stressed and generally more positive and productive in 2016?…(and yes we are adding our ‘two penneth’) If like many, you’re considering how Digital

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Why do our brains connect better with Video and Animation?


The secret to connecting with audiences We see video and animation based video content around us every day, but why is it so central to the way organisations of all types communicate in the 21st Century. In truth we are all hard wired to connect better with visually stimulating information, and we always have been.

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5 Biggest Mistakes Made By ‘In-House’ Video Creators


When video goes wrong The temptation to pick up a video camera and create killer content for your business or organisation is difficult to resist, after all, we capture content on our phones and smart devices all the time… and that looks okay, right? When is home-made video acceptable? There’s a huge difference between what

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Why effective ‘in-house’ Video Marketing can be difficult to achieve


Can marketers achieve successful Video Marketing ‘in-house’? A recent Video Marketing survey of over 50,000 US and international B2B marketers confirms both its effectiveness and how achieving professional results continues to evade ‘in-house’ content creators. The in-depth Ascend2 report sought to explore how businesses were using Video Marketing and how effective they found the medium. Most significantly, 87%

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Blog

A Warm Welcome To Our New Website


We’ve all been hard at work in the Three Motion office, putting together the finishing touches and preparing for the official launch of our new website. Now the moment is finally here! We’re proud to say that it’s crammed with all things video and animation; including handy tips, best practice, and examples of our previous work. To help

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Blog

Just how much video are we watching?


Video Statistics 2015 2015 is the year of video marketing… and if content is king, then video rules. With 100 Million of internet users watching online video every day, by 2017, video will account for 69% of all internet traffic. We share them on websites, social media, in emails, smart devices, QR codes and more.

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