Refresh Your Video Marketing Strategy Wow, 2015… Where did that just go? Undoubtedly you are already suffering from ‘content fatigue,’ that feeling of being bombarded by welldoers professing to make you slimmer, wealthier, less-stressed and generally more positive and productive in 2016?…(and yes we are adding our ‘two penneth’) If like many, you’re considering how Digital
The secret to connecting with audiences We see video and animation based video content around us every day, but why is it so central to the way organisations of all types communicate in the 21st Century. In truth we are all hard wired to connect better with visually stimulating information, and we always have been.
When video goes wrong The temptation to pick up a video camera and create killer content for your business or organisation is difficult to resist, after all, we capture content on our phones and smart devices all the time… and that looks okay, right? When is home-made video acceptable? There’s a huge difference between what
Can marketers achieve successful Video Marketing ‘in-house’? A recent Video Marketing survey of over 50,000 US and international B2B marketers confirms both its effectiveness and how achieving professional results continues to evade ‘in-house’ content creators. The in-depth Ascend2 report sought to explore how businesses were using Video Marketing and how effective they found the medium. Most significantly, 87%
We’ve all been hard at work in the Three Motion office, putting together the finishing touches and preparing for the official launch of our new website. Now the moment is finally here! We’re proud to say that it’s crammed with all things video and animation; including handy tips, best practice, and examples of our previous work. To help
Video Statistics 2015 2015 is the year of video marketing… and if content is king, then video rules. With 100 Million of internet users watching online video every day, by 2017, video will account for 69% of all internet traffic. We share them on websites, social media, in emails, smart devices, QR codes and more.
How to measure the success of your Video or Animation As with any marketing activity, it’s important to measure the results of your project. This allows you to understand what content ‘works’ and what platforms or channels are the most effective, helping you focus more time and attention in the right places. If using a
As of early 2015, we’ve officially moved studios and found a new home at Hoults Yard. To celebrate the news, we created this short film, announcing the move and profiling the team that make up Three Motion. Whilst multi-purpose space will offer Production Training and Digital Marketing workshops, the new studio, based along the iconic
When Stagecoach approached us to help bring their beloved Megabus driver ‘Sid’ to life, we jumped at the chance. Megabus are synonymous among students, young and thrifty travelers, and whilst their infamous mascot is proudly adorned along the sides of their blue buses, there’s little we know about him. So our challenge; to bring Sid
When one of our partners recently exceeded one million views on YouTube, we all celebrated and took a moment to enjoy the success of this video marketing campaign. For Emma Newham of My Body Studios, the only objective was to create content that would be entered into a global competition, ultimately contributing in some way