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The power of emotionally engaging content


One of the most important elements of content marketing is emotional engagement. Emotional engagement is key to getting audiences to view content, respond to it and to share it with their networks. Organisations are waking up to the fact that in order to communicate effectively with their audience, in a way that they will listen

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First impressions count: Communicate your business in 30 seconds


First impressions count. People make their mind up about an individual within the first 30 seconds of meeting them. Consumers do the same for businesses, especially online. It’s therefore vital for businesses to effectively communicate what they have to offer in 30 seconds. The best way to do this is video. You will probably know

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Is a picture worth a thousand words?


When Frederick R Barnard coined the phrase ‘A picture paints a thousand words,’ he was referring to the effectiveness of graphics for use in advertising. Regardless of the objective, powerful images conveyed through video, will often speak volumes about the subject matter; just sometimes less is more and pictures are enough to suggest an emotion

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When are home-movies acceptable?


In an attempt to encourage a ‘have a go’ attitude, a recent article encouraged its readers to brandish their Smartphones, webcams and other ‘cheap cameras’, and create a promotional video. Whilst we would wholeheartedly support businesses and individuals harnessing the power of video on websites and gaining an advantage through this, it’s important to first

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The Value of Quality Post Production


Three Motion’s Head of Post Production, Karis Jones, recently won another two gold awards at The National Hospital Radio Awards. The awards were for the radio show, which she produces and edits in her spare time, ‘The Geordie Hour’ on Radio Tyneside. This got us thinking about the importance of high quality post production, whether

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The Power of Online Video – The Stats 2013


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Online video is proving to be a powerful marketing tool for many businesses. Video has moved from a ‘nice to have’ to a ‘must have’. Indeed, if a business is not doing video, they are now behind the competition, according to Sage Lewis, a leading Digital Marketing expert in a recent seminar. Online Video Statistics

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5 Ways Video is Driving Website Success


Digital Video is booming. The last few years have seen incredible growth in the number of organisations embracing Digital Video to enhance their online presence. Video is increasingly being seen as a powerful marketing tool and essential for websites. According to Forrester Research, 1 minute of video is worth 1.8 million words. Video is able

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Building a mobile strategy around Digital Video


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The rise of mobile and the huge opportunity it presents for marketers has been well documented. Smartphone ownership will hit 75% this year according to Guy Phillipson, CEO of IAB UK and mobile is set to overtake fixed internet access by 2014. The popularity of mobile usage means businesses must adjust their strategies to have

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Effective Video Doesn’t Require Voice Over


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We’ve all heard the saying, a picture is worth a thousand words, but you might not of heard that a video has been found to be worth 1.8 million words, according to Dr. James McQuivery of Forrester Research. Visual content is proven to be far more effective than words alone at explaining, showcasing and demonstrating

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Digital Video Powering Inbound Marketing


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The world of marketing and advertising has changed. It’s moved away from marketing to the masses who are trying to block out your message, to ‘inbound marketing’ where you get yourself discovered by people already learning about your industry. Inbound marketing provides businesses with a more efficient way of allocating marketing resources than traditional marketing

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