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10 Tips To Dominate Local Search On Google


Local SEO is important for all local businesses, from plumbers & builders, to florists & accountants. Local SEO helps businesses to rank for geographically-related searches on Google, and other search engines. People no longer use The Yellow Pages. Nowadays, people looking for a local business begin their search on the internet. Local SEO is important

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Website Video: Moving Beyond YouTube & Views


Online video is a powerful tool to boost website performance. Having video on a website helps improve visitor duration, conversion rates, and even helps boost rankings in search results on Google. Like all marketing activity, website video needs to be properly analysed and measured to understand how it can be improved, and to measure the

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How To Choose A Video Production Company


Choosing the right video production company is important. Video is often first contact point with your target audience, so it’s vital the quality of your content reflects your brand and engages your audience. When choosing a video production company, it’s important to remember that video is an investment. Whilst opting for a slightly cheaper video

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Website video marketing tip: Don’t use YouTube videos on your website


You’ve done your research. You know that your business needs online video. You know online video will boost your online presence and ultimately your revenue. (If you haven’t done your research,  here’s an article that will help). So, you have your video produced and obviously want to show it off on your website. The best

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4 website video metrics every marketer should measure


Most marketers are aware that it’s essential to measure their marketing activities. It enables them to understand performance, return on investment and improves future marketing activity. As arguably the most powerful marketing tool today, online video is no exception. It’s critical that marketers not only measure video marketing activity, but that they also choose the

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The Viral Video Myth… (and a guide for the rest of us)


Sadly, most of us don’t have marketing budgets matching those of International brands such as Samsung, Evian, Dove or Heineken (which feature in this this weeks viral UK chart). With deeper pockets than most, these megabrands’ ‘viral videos’ clearly enjoy the lions share of online audiences.  However, when an online video ‘goes viral’ this is more

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The best video production facilities in the North East


Three Motion is delighted to be working in partnership with the team at the Fuse Media Centre, a new state of the art media facility, based just fifteen minutes west of Newcastle. Costing £2.5m, Fuse Media Centre provides the best digital studio and presentation facilities in the region, so as the North East’s leading video

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The power of emotionally engaging content


One of the most important elements of content marketing is emotional engagement. Emotional engagement is key to getting audiences to view content, respond to it and to share it with their networks. Organisations are waking up to the fact that in order to communicate effectively with their audience, in a way that they will listen

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First impressions count: Communicate your business in 30 seconds


First impressions count. People make their mind up about an individual within the first 30 seconds of meeting them. Consumers do the same for businesses, especially online. It’s therefore vital for businesses to effectively communicate what they have to offer in 30 seconds. The best way to do this is video. You will probably know

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Is a picture worth a thousand words?


When Frederick R Barnard coined the phrase ‘A picture paints a thousand words,’ he was referring to the effectiveness of graphics for use in advertising. Regardless of the objective, powerful images conveyed through video, will often speak volumes about the subject matter; just sometimes less is more and pictures are enough to suggest an emotion

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