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The Value of Quality Post Production


Three Motion’s Head of Post Production, Karis Jones, recently won another two gold awards at The National Hospital Radio Awards. The awards were for the radio show, which she produces and edits in her spare time, ‘The Geordie Hour’ on Radio Tyneside. This got us thinking about the importance of high quality post production, whether

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The Power of Online Video – The Stats 2013


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Online video is proving to be a powerful marketing tool for many businesses. Video has moved from a ‘nice to have’ to a ‘must have’. Indeed, if a business is not doing video, they are now behind the competition, according to Sage Lewis, a leading Digital Marketing expert in a recent seminar. Online Video Statistics

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5 Ways Video is Driving Website Success


Digital Video is booming. The last few years have seen incredible growth in the number of organisations embracing Digital Video to enhance their online presence. Video is increasingly being seen as a powerful marketing tool and essential for websites. According to Forrester Research, 1 minute of video is worth 1.8 million words. Video is able

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Building a mobile strategy around Digital Video


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The rise of mobile and the huge opportunity it presents for marketers has been well documented. Smartphone ownership will hit 75% this year according to Guy Phillipson, CEO of IAB UK and mobile is set to overtake fixed internet access by 2014. The popularity of mobile usage means businesses must adjust their strategies to have

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Effective Video Doesn’t Require Voice Over


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We’ve all heard the saying, a picture is worth a thousand words, but you might not of heard that a video has been found to be worth 1.8 million words, according to Dr. James McQuivery of Forrester Research. Visual content is proven to be far more effective than words alone at explaining, showcasing and demonstrating

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Digital Video Powering Inbound Marketing


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The world of marketing and advertising has changed. It’s moved away from marketing to the masses who are trying to block out your message, to ‘inbound marketing’ where you get yourself discovered by people already learning about your industry. Inbound marketing provides businesses with a more efficient way of allocating marketing resources than traditional marketing

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Video SEO: Using Video To Jump Up Google


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Strong demand by consumers for video and the rise of mobile has resulted in video becoming an essential part of the marketing mix. However, innovative brands are also using video to gain an edge on competitors in organic search engine results. Video is one of the biggest benefactors of Google’s Panda and Penguin updates, which

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