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Building a mobile strategy around Digital Video


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The rise of mobile and the huge opportunity it presents for marketers has been well documented. Smartphone ownership will hit 75% this year according to Guy Phillipson, CEO of IAB UK and mobile is set to overtake fixed internet access by 2014. The popularity of mobile usage means businesses must adjust their strategies to have

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Effective Video Doesn’t Require Voice Over


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We’ve all heard the saying, a picture is worth a thousand words, but you might not of heard that a video has been found to be worth 1.8 million words, according to Dr. James McQuivery of Forrester Research. Visual content is proven to be far more effective than words alone at explaining, showcasing and demonstrating

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Digital Video Powering Inbound Marketing


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The world of marketing and advertising has changed. It’s moved away from marketing to the masses who are trying to block out your message, to ‘inbound marketing’ where you get yourself discovered by people already learning about your industry. Inbound marketing provides businesses with a more efficient way of allocating marketing resources than traditional marketing

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Video SEO: Using Video To Jump Up Google


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Strong demand by consumers for video and the rise of mobile has resulted in video becoming an essential part of the marketing mix. However, innovative brands are also using video to gain an edge on competitors in organic search engine results. Video is one of the biggest benefactors of Google’s Panda and Penguin updates, which

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