Promotional video for Nuby Garden Fresh
Nuby, who based in Newcastle, are known for their fun baby products and their new Garden Fresh baby food blender is no different. Working alongside their marketing team and creative agency, we developed their brief and sought to bring the new product to life through animation and promotional video. Nuby wanted to impart their fun values within the product film, so we explored the use of animation as an introduction to the instruction video elements.
Having created an animated world for the product to evolve from, we then introduced a sequence of instructional promotional video shots which explained how the product worked. Professional voice over was used to support the imagery and add a further dimension to the film. Branded elements were introduced throughout and green screen was used sensitively for baby feeding shots.
The promotional video will feature on Nuby’s online store (in development) and on partner stores websites too, including Amazon. The format will also be suitable for live presentations and for distribution across social media for video marketing purposes.