‘How To’ Video for Curtains Made For Free
Based in Newcastle, ‘Curtains Made For Free’ are a forward thinking small business who sought to capitalise on the rising popularity of ‘how To’ videos. Recognising that YouTube is full of these instructional videos, Kay, the savvy business owner, set about devising how she could help her customers better understand the process of placing an order.
Planning was key, so Kay first outlined what chapters would be required. A set was built to create an environment which would effectively reflect her brand. We shot eight’how to’ videos in a single day, each one explaining a step in the process of planning, ordering and hanging your curtains.
Kay will deploy her videos over YouTube and via her website, providing links to these from blogs and other online channels.