Corporate Video for Finlandia

Finlandia is a premium vodka which associates itself with purity, fine ingredients and erm, Finland. We’ve supported the guys at Finlandia vodka over the years, producing cocktail contest videos, conference films and even managed to capture their annual trade visit to Finland (think huskies, reindeer and snowmobiles)… This latest corporate video production required a little more creativity than most. As part of a marketing initiative which would see Finlandia appealing to the ‘outdoor and leisure’ market, they wanted us to recreate a scenario involving their ‘target consumer’.

Create
We needed models for this one, so Karis was given the job of picking four good looking guys for the video! The video was shot at Kielder water park, which was the perfect location to capture the wild outdoors. The scene would culminate in our models needing a refreshing vodka after a hard day out! We decided to shoot on two DSLR cameras to give this a cinematic feel.

Engage
We wanted to paint a picture of nature at it’s purest. It was important that we produced a corporate video that made the viewer feel like they had a day out too, quenching their thirst whilst earning that refreshing vodka!

Share
The corporate video was played out at the Outdoor show on a large plasma screen. It helped Finlandia drive and reaffirm their message and association with the ‘outdoor/active’ consumer.

Feedback
‘It was an absolute pleasure working with Neil and the guys. The professionalism and technical expertise were second to none. They produced a fantastic piece of footage, that fulfilled all of the brand objectives. I will definitely be using Three Motion again!’ – Chris White, Senior Brand Marketing

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