Corporate Video for Gestamp Tallent
In 2016 Gestamp Tallent UK, through their fantastic training team at Newton Aycliffe and their training partners at SORA, were recognised for the work they do, bringing apprentices through their organisation. Gestamp is the biggest secret in the automotive sector in our region, as a huge employer with an incredible growth story supporting major automotive manufacturers globally.
We explored the scale and success of their apprenticeships scheme and soon realised that with more than 150 staff inside the organisation who had come through the apprentice route, including staff with service of up to 45 years, we needed to take a bold approach to shooting this piece. We proposed bringing every serving apprentice in front of the camera in a green screen studio we built on the site and then creating our edit chronologically based on length of service. In addition to creating our innovative ‘Online Ad’, we wrote a script for some contributors which allowed us to link to them for a longer case study based interviews. Over two shoot sessions we brought just under 110 of the serving team into the shoot, and with really hard work from David Pearson, Training Controller for Gestamp, the project did much more than delivering a series of films.
To drive the initiative we were authorised to create new improved Twitter and Facebook pages for Gestamp UK, and through workshops to train a number of apprentices on how to keep content alive with updates and videos of their own. The impact was huge with shares building an enormous amount of social media traffic, and it continues to grow. To hear David talking more about the impact follow this link.
To see the second cut we were then commissioned to make at The Gestamp Cannock site click here. To view, standalone interviews from the projects click on any of these links: