Corporate Video for Children’s Hospital
Paediatric care of the highest standard is something that every parent should expect for their children but wasn’t until we worked closely with the incredible team of professionals at The RVI, that we saw the level of dedication, innovation and professionalism that our region offers. We were commissioned to help the consultants better present the fantastic work delivered at GNCH, and to show the next generation of paediatric professionals, just why this part of the UK represents a fantastic choice for career and lifestyle.
For those of us who have chosen to live in the NE, we can quickly become complacent about how brilliant the region, its people and its places really are; so we were really keen in presenting this story, to include health professionals who both started here and who have actively chosen to live here. We felt that by talking to a wide range of staff we would be able to build very different stories, relevant to the widest range of viewers. Holding everything together we wrote a short ‘online ad’ which allows viewers to meet all of those involved quite quickly and to see the absolutely consistent elements of passion and commitment, which shone through at every level. For those parents who let us include footage with their youngsters, we would like to say a very big thank you, and we wish the very best for all of the children we met while filming.
Our content will be delivered through NHS websites and links, and through social media platforms where it is already receiving great feedback. There are nine videos in total, here are some of the interview cuts: