Promotional Video for Higgins and Winter
Higgins and Winter, based in Ponteland, offer Cosmetic Dentistry, Dental Implants and a full range of routine dental treatments. As a forward thinking practice, they wanted increase their online presence by using professional video across their social media channels.
The first stop was the production of a Promotional Video which would serve to provide new customers with an overview of their products, services and provide a look inside the practice.
Conveying a sense of modern and clean facilities was key. Kevin and Richard have worked hard to create a warm and welcoming environment; we wanted to capture that feeling, whilst demonstrating the attention to detail and care that is extended to their patients.
The online video hears from a number of genuine customers and also introduces key members of the team. Knowing how much positive feedback was captured during the interviews, prompted the decision to edit two separate testimonial videos, exploring specific products in more detail.
Working closely with Danielle and the marketing team, we helped H&W upload the Promotional Video to their social media channels and advised how the online video can also be streamed professionally on their website. The Testimonial Videos will also be used in email campaigns and will feature on specific product pages on the website.