Event Capture for MTV
MTV don’t need an introduction. As the world’s most popular music TV station, MTV was looking to extend their successful brand by bringing live music into cities under the banner ‘MTV Crashes’. They asked if we could create the ‘backstage story’ so that they would have a case story to support this initiative.
Over two locations, Belfast and Glasgow, the Three Motion team captured the stage build (using timelapse cameras), interviews with key supporters, the live performance and vox-pops with the public. We wanted to establish the city, capture the ambience at the gig and most importantly demonstrate the benefit this event has on the cities tourism trade.
Captured in a fly-on-the-wall style, the video lurks in the shadows and captures the action from start to finish. By dropping into the crowd, the audience should feel ‘part of the action’.
The promotional video is currently being used as a sales tool to support the MTV Crashes brand activity.