Character Animation for Schools UK
Schools UK is a one-stop provider of vital services to schools to ensure peace of mind where a cover is needed for the replacement of both teaching and non-teaching staff through accident or illness. They asked us to help develop an animation which would explain the concept behind their ‘5-in-1’ schools insurance policy. We decided that the development of characters which their customers could empathise with would help convey the benefits of their products
We opted for a very minimalist treatment, only focusing on the story-line and imparting the key features of the product as cleanly as possible. The character animation uses line drawing with only touches of colour, aligning itself with the brand values of Schools UK.
The character animation will initially be presented at educational conventions, before being used online and during face to face meetings. The additional animation will be created, developing a series of shorter chapters focusing on individual Schools UK products.