3D Animation for SOS Group
Smart Office Systems (SOS) Group in Gateshead is an independent office technology and services business, dedicated to providing organisations around the UK and Northern Ireland with printers, copiers, MFDs and support services.
Behind the SOS Group is a team that goes beyond the selling of printers and copiers,“ they’re like family”, as one of their testimonials put it. Their involvement in the local community is highly commendable and the service they give to their partners is always detailed and one step ahead. Yet, to anyone visiting their website, the character of their business was struggling to come across outside the products they sold.
Andrew Skelton, Director approached us to capture their business ethos, individual personalities and translate that t the screen. We explored together how best to work in their key messages and designed a series of promotional videos which would explain not only their products and expertise but most importantly, themselves.
We filmed over the course of one and a half days, speaking with the Directors at their site and travelling out to four of their partners for testimonials. We are always surprised by how relationships are formed through business and expressed on camera during the testimonial interviews, and these ones were particularly touching with relationships spanning several years and even a decade!
We also developed a 3D animation around their 3D printing products, indirectly sharing their expertise and knowledge in the field with an explainer video about the process of 3D printing. As one of their most visited product pages, we agreed that this would be a great ‘hook’ to take them forward.
SOS Group launched the promotional videos on their website and following a digital consultation with Becki, our Digital Account Manager, they are rolling out posts across their social media channels and targeted email campaigns with each of the films.The 3D animation will be shared across social media, serving as both an educational tool and proof statement of their expertise in this area.