Promotional Video for Sunderland Software City

We continue to support Sunderland SWC’s regional initiatives, developing a range of video and animation assets, designed to help them promote Digital business in the region. Their latest request would prove to be a really exciting project to work on…

‘Powered by’ is designed for use by their enterprise team, who are frequently asked to present the benefits of investing in the region’s digital industry. The dynamic organisation acknowledging that ‘video will be a far more powerful communication tool than speech alone’ asked us to develop a ‘short and punchy’ Promotional Video, profiling some of the region’s cutting edge digital businesses.

We also captured their Digital Catapult Events unlock closed organisational data in a bid to discover new sources of revenue, whilst providing SMEs with new opportunities for growth. The ‘Business Challenge’ is just one small part of this scheme.

We would need to visit seven companies around the Northeast, capturing footage on site and deploying Aerial Video where appropriate. To support the narrative, we would blend images of iconic scenery and landmarks within the wider footage. Sunderland SWC provided us with a number of statistics, adding context and graphical support.

The main outlet for this film will be conferences and major presentations, however, we envisage this footage to feature heavily across social media networks as Sunderland SWC continue to promote the benefits of investment in the region. We wish Billy, Amy and the team all the best with their initiatives.