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Just how much video are we watching?


Video Statistics 2015

2015 is the year of video marketing… and if content is king, then video rules.

With 100 Million of internet users watching online video every day, by 2017, video will account for 69% of all internet traffic. We share them on websites, social media, in emails, smart devices, QR codes and more. In short, we can’t get enough online video.

As consumers, we trust video; the average person watching an average of 32 a month. And whilst three quarters of execs claim to watch work related videos at least once a week, 39% of us will use video to research products before we buy. Over a third of us go on to tell friends and family.

In business 52% of marketing professionals claim video is the marketing method delivering the best Return on Investment, which explains why 75% of B2B marketers plan to use video in 2015. And it’s not just about views; adding video to your home page will increase your chances of first page result on Google by up to 53% and increase the time customers spend on your site by up to two minutes. Quite simply, video is the preferred online medium, and given the choice, 59% of senior execs would rather watch video than read text.

The advent of faster mobile internet means that a quarter of all online video is watched on the move. We now consume more video than ever before, and by 2016, two thirds of the world’s mobile data traffic will be video.

Audiences love to share great content and with over 1 billion unique visits per month, YouTube is still the world’s second largest search engine.  Facebook continues to grow and whilst Twitter now allows users to upload 30 seconds of video to their account, Linked in also allows videos to be attached to profile pages; a great way to engage your business network.

Content quality and duration still remains key. There’s no doubt we’re exposed to more screen based content than ever before, so ‘cutting through the clutter’ is even more important; we simply don’t have the time or patience to tolerate poor content.

Whether you are commissioning Professional Video or Animation, or creating ‘in-house content’, communicating messages which are clear, concise and drive action, is absolutely key.

Credits:

Imagery sourced from http://www.gratisography.com/