Promotional Video for Parker Hannifin
Making impact in busy sectors is a challenge for most manufacturing businesses. When the great team at Parker Hannifin, who based in Durham, asked us to support them with innovative animation for their Brewing Sector initiative we knew that taking a different approach was key.
After working closely with their fantastic marketers a strategy was developed around the creation of a character, designed to appeal to the craft brewers making a real impact in the sector currently.
Character animator Andy created Brad the Brewer, and we took a really personal approach to his understanding the challenges he faces in a rapidly changing sector.
Brad first met other Brewers as part of a large presentation about the systems Parker Hannifin offer to Brewers looking to provide the very best quality at a value to their consumers. He was a great success and is now being rolled out in formats and on a number of relevant platforms.